If you grew up in Ghana or parts of West Africa, you probably know the unique taste and texture of Hyire also called Ayilor. This white clay isn’t just soil; it’s a beloved traditional delicacy that brings back memories for many.

Naturally dug from the earth and sun-dried, Hyire has a soft, earthy flavor that’s especially loved by pregnant women for its calming, satisfying feel. Some say it's a craving, others say it’s comfort but either way, it’s deeply rooted in our culture.

Beyond being a snack, many also use it in skincare. It gently exfoliates, draws out impurities, and leaves your skin feeling clean and refreshed just like nature intended.

Whether you eat it, use it on your skin, or simply love its nostalgic value, Hyire connects you to heritage, tradition, and the healing power of the earth.